Blog
Want to Learn About Brand Strategy?
All Posts
Value Marketing: How Customer Value defines Price Perception
Value Marketing: How Customer Value defines Price PerceptionThe perceived customer value determines the price consumers are willing to pay for a...
What differs Luxury Brand Management from lower-priced markets?
What differs Luxury Brand Management from lower-priced markets? Products and services of luxury brands evoke fascination and covetousness. Luxury...
How to use Consumer Involvement in Marketing
How to use Consumer Involvement in Marketing Consumers make the vast majority of buying decisions subconsciously. We only actively think about 5-10%...
Blue Ocean Strategy: The Guide (2019)
Blue Ocean Strategy: The GuideWhy should you continue to fight in tough and competitive waters when you could find new waters that are free of...
6 Most Common Small Business Problems (and how to fix them)
6 Most Common Small Business Problems (and how to fix them)One of the worst things a small business owner can do is ignoring the challenges that may...
Brand Design: The Ultimate Guide (2019)
Brand Design: The Ultimate Guide (2019)Brand Design pursues the goal of crafting a brand-typical visual experience, making your business...
Brands: The Definitive Guide (2019)
Brands: The Definitive Guide (2019)When Branding is done right, brands make a complex world simple. However, nowadays, brands are often being used...