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How to reduce the perceived risk in buying decisions
How to reduce the perceived risk in buying decisions Customers only know if they like your product after they have bought it. However, if the...
What’s the best way to choose a Brand Name?
What’s the best way to choose a Brand Name? A brand name is the soul of your brand, so the best way to choose a meaningful brand name is by basing...
Differentiation: This is why Brands should be like Ice Cream Flavors
Differentiation: This is why Brands should be like Ice Cream Flavors Ice Cream comes in many flavors, but not everyone likes the same kind of ice...
Why Emotional Marketing does not increase Sales of your Brand
Why Emotional Marketing does not increase Sales of your BrandI agree the title is provocative. And it is supposed to, even if you probably ask...
The Only Efficient Way to Increase Customer Loyalty
The Only Efficient Way to Increase Customer Loyalty When running a business, building customer loyalty is one of your most essential tasks. It can...
Why Brand Consistency is the Secret Key to a Strong Brand
Why Brand Consistency is the Secret Key to a Strong BrandBranding allows you to differentiate your brand from the competition. However, if you don't...
How to develop a differentiating Brand Positioning Strategy
How to develop a differentiating Brand Positioning StrategyMarketing strategy is always built on market segmentation, targeting, and positioning....
3 Steps to Create a catchy Brand Tagline and Advertising Slogan
3 Steps to Create a catchy Brand Tagline and Advertising SloganA great tagline will make your business more memorable while a confusing slogan can...
How to craft an aspirational Mission Statement with the Golden Circle
How to craft an aspirational Mission Statement with the Golden Circle This post is about finding your purpose so that you can be inspired about what...
How effective Food Packaging Design sells your Product
How effective Food Packaging Design sells your ProductIn general, marketers pay little attention to packaging design and vastly underestimate its...
Brand Image: The Ultimate Guide (2019)
Brand Image: The Ultimate Guide (2019)A brand image is more than a logo for your business. Most entrepreneurs and small business owners' don't think...
4 Timeless Psychological Pricing Techniques to Increase Revenue
4 Timeless Psychological Pricing Techniques to Increase Revenue Psychological Pricing (also known as Behavioral Pricing) can strongly influence the...