by Christoph Reiter | Sep 1, 2019 | Marketing
Why Emotional Marketing does not increase Sales of your Brand I agree the title is provocative. And it is supposed to, even if you probably ask yourself: “Wait a minute, he can’t be serious? Everyone else tells me emotional marketing is the way to...
by Christoph Reiter | Aug 24, 2019 | Marketing
The Only Efficient Way to Increase Customer Loyalty When running a business, building customer loyalty is one of your most essential tasks. It can cost five times more to attract a new customer than it does to retain an existing one. Eighty percent of revenue comes...
by Christoph Reiter | Aug 1, 2019 | Marketing
4 Timeless Psychological Pricing Techniques to Increase Revenue Psychological Pricing (also known as Behavioral Pricing) can strongly influence the buying decisions of consumers. At first, they appear to be irrational, but they work. See how the following four...
by Christoph Reiter | Jul 31, 2019 | Marketing
Value Marketing: How Customer Value defines Price Perception The perceived customer value determines the price consumers are willing to pay for a product or a service. At the same time, that willingness decides on the amount of money your business is going to make. By...
by Christoph Reiter | Jul 24, 2019 | Marketing
How to use Consumer Involvement in Marketing Consumers make the vast majority of buying decisions subconsciously. We only actively think about 5-10% of all buying decisions. Let‘s see why that is and how you can use that to market your product better. Contents CHAPTER...
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