by Christoph Reiter | Sep 8, 2019 | Branding
How to reduce the perceived risk in buying decisions Customers only know if they like your product after they have bought it. However, if the perceived risk of being disappointed by the purchase is too high for them, they don’t buy at all. So it’s essential to...
by Christoph Reiter | Sep 7, 2019 | Branding
What’s the best way to choose a Brand Name? A brand name is the soul of your brand, so the best way to choose a meaningful brand name is by basing it on your brand identity. You can do so by following a five-step-process. So here we go. Contents DEFINITION What is a...
by Christoph Reiter | Sep 2, 2019 | Branding
Differentiation: This is why Brands should be like Ice Cream Flavors Ice Cream comes in many flavors, but not everyone likes the same kind of ice cream. In terms of differentiation, brands can learn a lot from these flavors. Let’s dive in. Contents CHAPTER 1 How...
by Christoph Reiter | Aug 20, 2019 | Branding
Why Brand Consistency is the Secret Key to a Strong Brand Branding allows you to differentiate your brand from the competition. However, if you don’t follow up on your brand promise consistently, your branding efforts are pointless. That’s why Brand...
by Christoph Reiter | Aug 20, 2019 | Branding
How to develop a differentiating Brand Positioning Strategy Marketing strategy is always built on market segmentation, targeting, and positioning. Businesses target specific groups of customers, satisfy them in a superior way, and distinctively position their unique...
by Christoph Reiter | Aug 19, 2019 | Branding
3 Steps to Create a catchy Brand Tagline and Advertising Slogan A great tagline will make your business more memorable while a confusing slogan can scare away customers. That’s why creating a great brand tagline can be challenging at first. It won’t be...
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