by Christoph Reiter | Jul 31, 2019 | Marketing
Value Marketing: How Customer Value defines Price Perception The perceived customer value determines the price consumers are willing to pay for a product or a service. At the same time, that willingness decides on the amount of money your business is going to make. By...
by Christoph Reiter | Jul 30, 2019 | Branding
What differs Luxury Brand Management from lower-priced markets? Products and services of luxury brands evoke fascination and covetousness. Luxury Brand Management is very different from the management of premium brands or basic brands. This post gives you the key...
by Christoph Reiter | Jul 24, 2019 | Marketing
How to use Consumer Involvement in Marketing Consumers make the vast majority of buying decisions subconsciously. We only actively think about 5-10% of all buying decisions. Let‘s see why that is and how you can use that to market your product better. Contents CHAPTER...
by Christoph Reiter | Jul 21, 2019 | Branding
Blue Ocean Strategy: The Guide Why should you continue to fight in tough and competitive waters when you could find new waters that are free of competition? Today, fights for market shares and price wars are increasingly challenging for suppliers of products and...
by Christoph Reiter | Jul 20, 2019 | Small Business
6 Most Common Small Business Problems (and how to fix them) One of the worst things a small business owner can do is ignoring the challenges that may arise in the future. You cannot avoid these Small Business Problems, but you can overcome them by preparing for these...
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