by Christoph Reiter | Sep 8, 2019 | Branding
How to reduce the perceived risk in buying decisions Customers only know if they like your product after they have bought it. However, if the perceived risk of being disappointed by the purchase is too high for them, they don’t buy at all. So it’s essential to...
by Christoph Reiter | Sep 7, 2019 | Branding
What’s the best way to choose a Brand Name? A brand name is the soul of your brand, so the best way to choose a meaningful brand name is by basing it on your brand identity. You can do so by following a five-step-process. So here we go. Contents DEFINITION What is a...
by Christoph Reiter | Sep 2, 2019 | Branding
Differentiation: This is why Brands should be like Ice Cream Flavors Ice Cream comes in many flavors, but not everyone likes the same kind of ice cream. In terms of differentiation, brands can learn a lot from these flavors. Let’s dive in. Contents CHAPTER 1 How...
by Christoph Reiter | Sep 1, 2019 | Marketing
Why Emotional Marketing does not increase Sales of your Brand I agree the title is provocative. And it is supposed to, even if you probably ask yourself: “Wait a minute, he can’t be serious? Everyone else tells me emotional marketing is the way to...
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