by Christoph Reiter | Aug 3, 2019 | Branding
Brand Image: The Ultimate Guide (2019) A brand image is more than a logo for your business. Most entrepreneurs and small business owners’ don’t think about their brand image until there’s a problem with it. Let’s make sure this won’t be...
by Christoph Reiter | Aug 1, 2019 | Marketing
4 Timeless Psychological Pricing Techniques to Increase Revenue Psychological Pricing (also known as Behavioral Pricing) can strongly influence the buying decisions of consumers. At first, they appear to be irrational, but they work. See how the following four...
by Christoph Reiter | Jul 31, 2019 | Marketing
Value Marketing: How Customer Value defines Price Perception The perceived customer value determines the price consumers are willing to pay for a product or a service. At the same time, that willingness decides on the amount of money your business is going to make. By...
by Christoph Reiter | Jul 30, 2019 | Branding
What differs Luxury Brand Management from lower-priced markets? Products and services of luxury brands evoke fascination and covetousness. Luxury Brand Management is very different from the management of premium brands or basic brands. This post gives you the key...
by Christoph Reiter | Jul 24, 2019 | Marketing
How to use Consumer Involvement in Marketing Consumers make the vast majority of buying decisions subconsciously. We only actively think about 5-10% of all buying decisions. Let‘s see why that is and how you can use that to market your product better. Contents CHAPTER...
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