by Christoph Reiter | Aug 10, 2019 | Branding
How to craft an aspirational Mission Statement with the Golden Circle This post is about finding your purpose so that you can be inspired about what you do. You’ll go from feeling lost to inspiring others. Without further ado, let’s get started! Contents...
by Christoph Reiter | Aug 6, 2019 | Branding
How effective Food Packaging Design sells your Product In general, marketers pay little attention to packaging design and vastly underestimate its impact. However, optimized package redesigns have been shown to generate an average 5.5% increase in forecasted sales...
by Christoph Reiter | Aug 3, 2019 | Branding
Brand Image: The Ultimate Guide (2019) A brand image is more than a logo for your business. Most entrepreneurs and small business owners’ don’t think about their brand image until there’s a problem with it. Let’s make sure this won’t be...
by Christoph Reiter | Jul 30, 2019 | Branding
What differs Luxury Brand Management from lower-priced markets? Products and services of luxury brands evoke fascination and covetousness. Luxury Brand Management is very different from the management of premium brands or basic brands. This post gives you the key...
by Christoph Reiter | Jul 21, 2019 | Branding
Blue Ocean Strategy: The Guide Why should you continue to fight in tough and competitive waters when you could find new waters that are free of competition? Today, fights for market shares and price wars are increasingly challenging for suppliers of products and...
by Christoph Reiter | Jul 16, 2019 | Branding
Brand Design: The Ultimate Guide (2019) Brand Design pursues the goal of crafting a brand-typical visual experience, making your business recognizable to the people that matter to you. To do so, your brand design must be on-strategy, unique, and future-proof. That’s...
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