by Christoph Reiter | Aug 24, 2019 | Marketing
The Only Efficient Way to Increase Customer Loyalty When running a business, building customer loyalty is one of your most essential tasks. It can cost five times more to attract a new customer than it does to retain an existing one. Eighty percent of revenue comes...
by Christoph Reiter | Aug 20, 2019 | Branding
Why Brand Consistency is the Secret Key to a Strong Brand Branding allows you to differentiate your brand from the competition. However, if you don’t follow up on your brand promise consistently, your branding efforts are pointless. That’s why Brand...
by Christoph Reiter | Aug 20, 2019 | Branding
How to develop a differentiating Brand Positioning Strategy Marketing strategy is always built on market segmentation, targeting, and positioning. Businesses target specific groups of customers, satisfy them in a superior way, and distinctively position their unique...
by Christoph Reiter | Aug 19, 2019 | Branding
3 Steps to Create a catchy Brand Tagline and Advertising Slogan A great tagline will make your business more memorable while a confusing slogan can scare away customers. That’s why creating a great brand tagline can be challenging at first. It won’t be...
by Christoph Reiter | Aug 10, 2019 | Branding
How to craft an aspirational Mission Statement with the Golden Circle This post is about finding your purpose so that you can be inspired about what you do. You’ll go from feeling lost to inspiring others. Without further ado, let’s get started! Contents...
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