by Christoph Reiter | Aug 20, 2019 | Branding
Why Brand Consistency is the Secret Key to a Strong Brand Branding allows you to differentiate your brand from the competition. However, if you don’t follow up on your brand promise consistently, your branding efforts are pointless. That’s why Brand...
by Christoph Reiter | Aug 20, 2019 | Branding
How to develop a differentiating Brand Positioning Strategy Marketing strategy is always built on market segmentation, targeting, and positioning. Businesses target specific groups of customers, satisfy them in a superior way, and distinctively position their unique...
by Christoph Reiter | Aug 19, 2019 | Branding
3 Steps to Create a catchy Brand Tagline and Advertising Slogan A great tagline will make your business more memorable while a confusing slogan can scare away customers. That’s why creating a great brand tagline can be challenging at first. It won’t be...
by Christoph Reiter | Aug 10, 2019 | Branding
How to craft an aspirational Mission Statement with the Golden Circle This post is about finding your purpose so that you can be inspired about what you do. You’ll go from feeling lost to inspiring others. Without further ado, let’s get started! Contents...
by Christoph Reiter | Aug 6, 2019 | Branding
How effective Food Packaging Design sells your Product In general, marketers pay little attention to packaging design and vastly underestimate its impact. However, optimized package redesigns have been shown to generate an average 5.5% increase in forecasted sales...
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